One Billion Tree Initiative

Build Dubai Paperless Initiative will work hand in hand with the One billion Tree Initiative. For the clients who wish to revert to printed submittals, the undersigned companies will be charging a nominal amount per submittal. This amount will be transferred to the One Billion Trees Initiative, a UAE initiative that is dedicated to improving the planet.

Learn more about OBTI and how you can get involved by visiting their website HERE.

OBTI vision:

To launch a global tree-planting campaign spearheaded by the UAE to collectively and transparently plant one billion trees around the world by end of 2025.

Together we can help protect our planet for future generations and improve the lives and livelihoods of the communities where we plant trees.

“The world produces 51 billion tonnes of greenhouse gases every year. Decarbonisation is now THE biggest challenge facing humanity. To reach zero, we need innovation, collaboration, and action. By planting one billion trees we can play our part. Let’s do this…together.
Future generations and our planet depend on us.” –
Karen Storey , OBTI Founder & Project Director


When we embarked on The One Billion Tree-Planting Initiative (OBTI) we knew that the UAE a country where the seemingly impossible is possible was the perfect host to lead this ambitious campaign. We also understood that to inspire widespread community involvement and secure meaningful and lasting support, we needed a world-class team. Our planting dream team would comprise the best creative and driven minds, a solid commitment to transparency, effective technology platforms, and vetted global NGO tree-planting partners in over 10 countries with more to follow.

Only when all this was in place could we deliver the scale, transparency, engagement, connection, and social impact that were non-negotiable for our launch. It was a tall order. After in-depth research, numerous collaborative discussions, and multiple COVID-induced zoom calls, did we secure all that and so much more!

The end result? – Amazing partnerships and a tree-planting dream team ready to rock!

We are thrilled to announce our partnership with EcoMatcher, the world’s first blockchain-enabled fully integrated digital tree-planting platform, to harness our shared passion to make a huge impact on climate change. We have also teamed up with the Mātiti Group and Mātiti Green, the UAE-based advisory and sustainability firm which is supporting us to engage, connect, and partner with many local and regional companies to reach our one billion trees target. As a UAE-based company, we also wanted to plant trees in the Emirates and ensure their sustainability. Thanks to these partnerships, and others in the pipeline, will soon announce some amazing planting projects rights here in the UAE! Join us to ensure OBTI is the most transparent, sustainable, and engaging tree-planting project on the planet!

Our EcoMatcher partnership means that together we can now:

  • Identify every tree planted with a unique TreeChain ID geolocation;

  • Travel virtually to each tree from our phones;

  • Know each tree’s story – its species, plant date, farmer and more;

  • Chat with each tree – for real;

  • Enable brands to engage employees, customers and suppliers with a host of integrated digital marketing tools;

  • Track carbon impact with easy-to-use dashboards;

  • Help brands totally integrate tree-planting into their business and brand sustainability story.

  • Expand our tree planting locations globally with a target of 21 NGOs in 21 countries by the end of 2021