Build Dubai member Jens Lund has been asked to head up the Danish Business Pavilion, which has given him a unique insight into how it all works. With Expo 2020 less than 12 months away, Jens explained how the preparations for Expo 2020 are going, how to explore business opportunities and how the pavilions will be re-used afterwards.

Build Dubai member’s presentation: The story of Huda Lighting 1998-2019

Khaled Alami, managing director of Huda Lighting, told us an inspiring story about the growth of his company, from its establshiment back in 1998 in Beirut, to where they are today, and where they are heading in the future.

19 years later, Huda Lighting has positioned itself as a leading lighting solution provider for the Middle Eastern and North African markets, providing a high degree of lighting expertise to support the region’s projects with the most suitable products and services for any type of project from hospitality, retail, commercial, residential to industrial project.

“With the region’s developing market, Huda Lighting was able to expand its support covering more countries with an experienced team of over 180 employees across the ten branches,” explained Khaled.

Khaled and Nikita Chernovalov, strategy and corporate development manager at Huda Lighting, also shared some of the challenges their company has been facing while continuously growing:

• BEING THE NEW KID ON THE BLOCK… ALWAYS
• HIRING
• DEALING WITH POLITICAL CHANGES
• DEALING WITH CHANGES TO LOCAL REGULATIONS
• STICKING TO OUR SUCCESSFUL BUSINESS MODEL DESPITE THE GROWTH
• ACCEPTING CHANGE AND NEW WAYS THAT OTHERS BRING TO THE COMPANY

Huda Lighting continues to strive towards its vision “To Be The Lighting Supplier of Choice In The Region” by spreading its presence in more major cities, while continuing to upgrade and diversify its products and services.